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A special collaboration for adidas with the American animated sitcom South Park, which pays homage to the fictional character Towelie the towel with a passion for narcotics. Working on a low-top profile, for the occasion Adidas wraps the upper of the Campus 80s with a purple terry cloth material, similar to chenille, which is reminiscent of those used for towels.
Two eyes are clearly visible on the sneaker's tongue, treated with a UV-sensitive substance that turns bloodshot and red upon exposure to light, mimicking one of the biggest side effects of marijuana smoking. The iconic silhouette is finally completed with a secret pocket behind the tongue that hides two hilarious keychains featuring the TV show's most beloved character.
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