Cookie Policy

Last updated: August 26, 2026

This Cookie Policy describes the use of cookies and similar technologies on milanomarktplace.com (the “Site”) and supplements the information contained in the Privacy Policy.

The use of cookies and other tracking tools is carried out in accordance with Regulation (EU) 2016/679 (“GDPR”), Italian Legislative Decree 196/2003 (“Personal Data Protection Code”), as amended by Legislative Decree 101/2018, and other applicable provisions.

1. Data controller

The Data Controller is:

MilanoMarktPlace di Belardi Giovanni
Via Giacomo Puccini 23
27018 Vidigulfo (PV)
Italy
VAT No.: IT02859340180
Email: support@milanomarktplace.com

2. What cookies and similar technologies are

Cookies are small files or pieces of information that may be stored on a user’s device while browsing and subsequently read by the site or by the party that installed them.

They may be used, for example, to enable the Site to function correctly, keep the contents of the cart, remember certain preferences, protect transactions, measure use of the Site or, where consent is required, carry out analytics, personalization and marketing activities.

The Site may also use technologies with similar functions, such as local storage, pixels, tags, SDKs and other identifiers or tracking tools. In this Cookie Policy, unless otherwise stated, these tools are included in the term “cookies”.

3. How cookies are classified

Cookies can be classified according to different criteria.

By purpose

  • technical or strictly necessary cookies: used exclusively to enable the Site to operate or to provide a service requested by the user;
  • functional cookies: used to remember certain preferences or provide additional functionality;
  • analytics cookies: used to measure and analyze use of the Site;
  • advertising or profiling cookies: used to measure advertising activities, create audiences or personalize commercial communications.

By duration

  • session cookies: normally deleted at the end of the browsing session;
  • persistent cookies: remain stored for a set period or until they are deleted.

By the party managing them

  • first-party cookies: managed directly by the Site or within the services used by MilanoMarktPlace;
  • third-party cookies: managed by parties other than MilanoMarktPlace as part of services integrated into the Site.

When a third party processes personal data for its own purposes, that processing is also governed by the relevant party’s notices and terms.

4. Strictly necessary cookies

Strictly necessary cookies enable the Site and the functions requested by the user to work correctly.

They may be used, for example, to:

  • enable navigation between pages;
  • keep the contents of the cart;
  • manage checkout and transactions;
  • manage any customer account and related sessions;
  • protect the Site against fraud, abuse and unauthorized access;
  • remember essential technical settings;
  • manage the market, currency or other settings needed to provide the service;
  • store the user’s cookie preferences;
  • ensure the operation of e-commerce features.

These tools may be used without consent when they are strictly necessary to provide a service explicitly requested by the user or to ensure the technical operation of the Site.

Blocking certain technical cookies through browser settings may impair the operation of parts of the Site, including the cart, account and checkout.

5. Functional cookies

Functional cookies may be used to remember certain user preferences or enable additional functionality.

They may concern, for example:

  • language or market preferences;
  • display settings;
  • preferences relating to specific functions;
  • settings previously selected by the user.

When these tools are not strictly necessary to provide the requested service, they are used in accordance with applicable law and, where required, only after the user has given consent.

6. Analytics cookies

The Site may use analytics tools to understand how users interact with pages, collections, products and other functions.

These tools may process information such as pages viewed, visit duration, browsing events, device used, source of the visit and other information useful for measuring the performance and use of the Site.

When analytics tools make it possible to identify or distinguish the user, or are used together with other information for purposes beyond producing aggregate statistics, they are used only with prior consent where required by law.

Certain analytics tools may be used without consent only when the conditions established by law for treating them as equivalent to technical cookies are met, for example through appropriate minimization measures, production of aggregate statistics and absence of further uses incompatible with the statistical purpose.

7. Advertising, marketing and profiling cookies

With prior consent, the Site may use cookies, pixels and other tracking tools for advertising, marketing and personalization purposes.

These tools may be used to:

  • measure the effectiveness of advertising campaigns;
  • attribute visits, conversions and purchases to campaigns;
  • understand interactions with ads and promotional content;
  • limit repeated display of the same ads;
  • create or use audience segments;
  • show more relevant advertising communications;
  • personalize certain experiences based on the user’s interactions.

Where consent is required, these tools remain disabled until the user makes a positive choice.

Refusing advertising or profiling cookies does not prevent users from browsing the Site or making purchases.

8. Shopify and e-commerce functions

MilanoMarktPlace uses Shopify as the technology platform for managing the Site and its e-commerce functions.

Shopify uses cookies and similar technologies to provide and protect functions such as the online store, cart, checkout, authentication, preference management, fraud prevention and security.

Some Shopify tools may also be used for analytics, personalization or advertising. Where these activities require consent, they are managed in accordance with the preferences expressed by the user through the consent management system available on the Site.

If advanced Shopify services or functions are enabled that involve additional processing for analytics, personalization or advertising, their use takes place in accordance with the applicable terms and the user’s privacy choices.

9. Third-party services and tools

Some Site functions may depend on services provided by third parties.

These may include:

  • payment providers;
  • analytics tools;
  • advertising services;
  • social platforms;
  • embedded video or multimedia content;
  • customer care services;
  • fraud-prevention and security tools;
  • Shopify applications and integrations.

Use of these services may involve processing technical information such as IP address, device, browser, identifiers and data relating to interaction with the service.

Where a third-party service or tool requires consent, it is enabled in accordance with the preferences expressed by the user through the Site’s consent management system.

10. Up-to-date list of cookies and providers

Cookies, applications, pixels and services used by the Site may change over time following platform updates, installation or removal of applications and changes to the services used.

For this reason, the up-to-date list of tools subject to consent and their categories is made available through the cookie preference management panel available on the Site.

Through this panel, users can review available information about the categories, purposes and providers of the tracking tools used and manage their preferences.

Where applicable, information on the duration of individual cookies may be shown in the preference management panel or in the relevant provider’s updated documentation.

11. Consent management

Where required by law, on first access to the Site a consent management system is shown before non-essential cookies and tracking tools are activated.

The initial settings keep only strictly necessary tools active.

Through the consent management system, users can:

  • accept optional cookies;
  • refuse non-essential cookies;
  • manage the available categories separately;
  • continue browsing using only necessary technical tools.

Failure to select optional cookies is not interpreted as consent.

Where the banner includes a close command without acceptance, browsing continues with the default settings and therefore without activating non-essential tools that require consent.

Refusing non-essential cookies does not prevent access to the Site or purchases, although some optional features may be limited.

12. Changing or withdrawing preferences

Users can change or withdraw previously expressed preferences at any time using the “Cookie preferences” command available on the Site.

Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent before its withdrawal.

After preferences are changed, the Site updates the use of tracking tools in accordance with the new choices, within technically applicable limits.

13. Storage of cookie preferences

The choices expressed by users are stored so that the Site can respect them and avoid asking for the same preferences again on every visit.

The choice may be recorded through technical cookies, local storage or other tools provided by the consent management platform.

This information is used to document and respect the user’s choices and not for advertising purposes.

After a user has made a valid choice, the banner is normally not shown again for at least 6 months, unless:

  • the processing conditions or third parties involved have changed significantly;
  • it is necessary to obtain consent again as a result of changes;
  • information about the previous choice is no longer available, for example because the user deleted it;
  • another circumstance makes it necessary to request preferences again in accordance with applicable law.

14. Cookie duration

The duration of cookies depends on their purpose and the configuration adopted by the relevant service.

Session cookies are normally deleted at the end of the session, while persistent cookies may remain stored for a set period.

The actual duration may also change following updates to the platforms and services used.

Available information about the duration of individual tools is provided through the preference management panel or the relevant providers’ updated documentation.

15. Browser settings

In addition to the consent management tools provided by the Site, users can control, restrict or delete cookies through their browser settings.

Procedures may vary depending on the browser, device and software version used. Users can therefore consult their browser’s help documentation for the available settings.

Deleting or blocking strictly necessary cookies may prevent certain parts of the Site, including the account, cart and checkout, from working correctly.

16. International transfers

Some technology providers used by the Site may operate internationally and process personal data outside the European Economic Area.

When the use of cookies or similar technologies involves an international transfer of personal data subject to the GDPR, the transfer takes place using the mechanisms and safeguards provided for by applicable law, such as adequacy decisions, Standard Contractual Clauses or other recognized mechanisms.

For more information about international transfers of personal data, see the Privacy Policy.

17. Data subject rights

Where provided for by law, data subjects may exercise the rights recognized by Articles 15 et seq. of the GDPR, including:

  • right of access;
  • right to rectification;
  • right to erasure where applicable;
  • right to restriction of processing;
  • right to data portability where applicable;
  • right to object where applicable;
  • right to withdraw consent at any time.

For full information about data subject rights and how to exercise them, see the Privacy Policy.

18. How to exercise your rights and lodge complaints

Requests concerning the processing of personal data and the use of tracking tools can be sent to:

support@milanomarktplace.com

Data subjects who believe that their personal data is being processed in breach of the law also have the right to lodge a complaint with the competent supervisory authority.

For data subjects in Italy, the competent authority is the Garante per la protezione dei dati personali (Italian Data Protection Authority).

19. Changes to the Cookie Policy

MilanoMarktPlace may update this Cookie Policy to reflect regulatory, technical or organizational changes, or changes to the services and tools used on the Site.

The current version is the one published on this page and states the date of the latest update.

Where a change significantly affects the purposes of processing, the parties involved or preferences previously expressed, the Site may ask users to make their choices again where necessary.

20. Contact details

For information about the use of cookies, tracking tools or the processing of personal data:

MilanoMarktPlace di Belardi Giovanni
Via Giacomo Puccini 23
27018 Vidigulfo (PV)
Italy
VAT No.: IT02859340180
Email: support@milanomarktplace.com